Led an initiative to address issues with content quality, localization, and consistency across hotel listings on AirAsia MOVE. This project focused on improving user experience, engagement, and conversion rates by ensuring clear, accurate, and accessible content across multiple languages.

Developed a comprehensive platform for the Malaysia Digital Economy Corporation (MDEC) to assist Small and Medium Enterprises (SMEs) in accessing digital services and tools for digital transformation. The platform served as a central hub to connect SMEs with verified service providers, enabling them to easily find solutions that matched their business needs.

Designed and developed a microsite for Musawah’s campaign advocating for justice in Muslim family laws. The microsite aimed to educate and engage global audiences about the significance of gender equality and legal reforms.

Designed a comprehensive farm management mobile application that empowers farmers with tools to track crops, manage resources, and increase productivity through intuitive and user-friendly digital tools.

Designed and conducted guerrilla usability testing for a feature that combined flight and hotel bookings, aiming to validate the user experience and optimize conversion rates.