About Wan Shariff

Designing with Purpose, Leading with Vision

I'm Wan Shariff, a Senior Product Designer with over 12 years of experience crafting digital products that seamlessly blend user needs with strategic business goals. My journey into design started young—fuelled by a fascination with technology and a love for creative problem-solving. At age 10, I began experimenting with HTML and CSS, and that early curiosity set the foundation for my career.

My Journey

From humble beginnings to leading major design initiatives, my career has been defined by a balance of creativity, technical skill, and strategic thinking. Over the years, I’ve had the privilege to collaborate with some incredible teams, including:

AirAsia SuperApp

AirAsia SuperApp

Led the design of a seamless travel experience that integrates various services into one cohesive platform.

Led the design of a seamless travel experience that integrates various services into one cohesive platform.

MDEC

MDEC

Spearheaded digital transformation initiatives that supported local businesses in Malaysia.

Spearheaded digital transformation initiatives that supported local businesses in Malaysia.

EY

EY

Collaborated with a cross-functional global team to enhance and standardize design guidelines.

Collaborated with a cross-functional global team to enhance and standardize design guidelines.

Each experience, along with my work across diverse fields such as travel, public services, digital transformation, and various other industries, has reinforced my belief that design isn’t just about making things look good—it’s about solving real problems and aligning with broader business objectives.

Skills & Competencies

UI/UX Design

UI/UX Design

Prototyping & Wireframing

Prototyping & Wireframing

Cross-functional Collaboration

Cross-functional Collaboration

Stakeholder Management

Stakeholder Management

Emerging Technologies

Emerging Technologies

Front-end Development

Front-end Development

User Research & Testing

User Research & Testing

Product Design Strategy

Product Design Strategy

Branding & Visual Design

Branding & Visual Design

Motion Design

Motion Design

Values That Drive My Work

Empathy

Empathy

At the heart of great design is empathy. I strive to understand users deeply—what motivates them, what frustrates them, and how design can enhance their lives.

At the heart of great design is empathy. I strive to understand users deeply—what motivates them, what frustrates them, and how design can enhance their lives.

Collaboration

Collaboration

No product is built in isolation. I thrive in cross-functional environments, working closely with developers, product managers, and stakeholders to bring ideas to life. The magic happens when teams come together with a shared vision.

No product is built in isolation. I thrive in cross-functional environments, working closely with developers, product managers, and stakeholders to bring ideas to life. The magic happens when teams come together with a shared vision.

Simplicity with Depth

Simplicity with Depth

Simplicity doesn’t mean removing complexity—it means distilling ideas down to their essence. My goal is always to create solutions that are simple yet rich in meaning.

Simplicity doesn’t mean removing complexity—it means distilling ideas down to their essence. My goal is always to create solutions that are simple yet rich in meaning.

Continuous Learning

Continuous Learning

The design world is constantly evolving, and I’m committed to staying on the cutting edge—whether it’s exploring emerging technologies like AI, or pushing myself to refine my skills in leadership and design strategy.

The design world is constantly evolving, and I’m committed to staying on the cutting edge—whether it’s exploring emerging technologies like AI, or pushing myself to refine my skills in leadership and design strategy.

Curious to Know More?

Take a look behind the scenes—explore my portfolio or learn what drives my approach to design.

Explore My Work

About Me